A dream rooted in nature… coming true in London.

Every now and then, something happens that makes you pause, take a deep breath, and think — wow, this is really happening. This is one of those moments.

I’m absolutely over the moon (and maybe still in a bit of shock!) to share that Öskuhús has been invited to take part in the National Geographic Traveller UK Food & Drink Show this July. We will be positioned at Stand GB10 – Next to the VIP section.

Yes — the actual @natgeotraveluk.

As someone whose work is deeply inspired by the wild, the ancient, and the elemental — it feels like the most perfect and unexpected honour.

When I first started Öskuhús, the goal wasn’t to build a brand. It was to tell a story — one rooted in Nordic heritage, in trees and traditions, in the kind of quiet magic you only find when you really slow down and listen to the land. The ash tree, in particular, has always held a special place in that story. It’s a tree full of wisdom and symbolism, but also one that’s under real threat — which makes finding new, meaningful ways to honour and celebrate it even more important.

So to be invited to an event hosted by National Geographic — an organisation known globally for celebrating cultures, landscapes, and sustainability — feels like a huge, heart-thumping moment of recognition.

At the show, I’ll be sharing some of the products that are closest to my heart:
✨ Ash Tree Coffee — rich, bold, and grounding.
✨ Ash Tree Tea — a gentler infusion, deeply soothing and full of character.

I’ll also be there to talk about the journey behind Öskuhús — the why, the how, and the wild inspiration that fuels everything we do. I can’t promise I won’t get a little misty-eyed when I talk about the trees… but I can promise there will be lots of warmth, connection, and delicious sips to share.

If you’re in London in July — please do come by! I’d love to meet you, hear your thoughts, and chat all things wild flavour, Nordic roots, and ash tree wonder.

I just want to say a huge thank you to everyone who’s been part of this journey so far. Your support has helped something very small and personal grow into something that can now stand proudly on a national stage. And that means the world.

Here’s to ancient trees, bold ideas, and the magic that happens when we root deeply and dream big. 💚🌿

#AshTree #ÖskuhúsOnTour #NatGeoFoodShow #WildFlavours #NordicInspiration #TreeMagic

Many people ask me why the ash tree?

In all honesty there isn’t just one reason, there are several.

First reason:

I have always been captivated by the ash tree after I learnt about it growing up in Iceland.  Even before starting school, we are taught that the Ash tree is the tree of life in Norse Mythology. The home to the Viking gods, Viking Norns, the people and everything in-between!  

Also, when growing up in a place like Iceland, people are brought up respecting the few fragile trees around.

I grew up in a harsh environment and climbing trees no matter what country I as in was my safe space. My imaginary haven!  

As I grew older, I was more inclined to read or write sitting by a tree trunk or meet up with friends and enjoy a lifelong Icelandic tradition.  Listen to hundreds of good stories sat by a campfire, singing songs, respecting the land and telling tales of the Vikings and their life tree.

It was inevitable I would continue to respect this magnificent tree.

This is where my research led me to discover that the Ash tree was all edible with incredible medicinal benefits such as being a natural anti-inflammatory source.

Second reason:

Always acquiring more knowledge about trees I started working more and more with them. As a chef with specialty in using foraged items, I soon discovered that alongside the Birch, the Beech and many other species of trees, that the Vikings, Anglo-Saxons, the French and even the Middle East used trees for medicinal purposes as well as picking their fruits and nuts.

Third reason:

It was when I was doing my research, I found out that the Ash tree is under severe threat from ash dieback. A fungus, with a symbiotic relationship with the ash tree, yet one that feeds the fungi at the expense of killing the ash tree.

I knew I had to do something when further I discovered all of Estonia’s ash tree’s have been wiped out.

The UK has over 200million ash trees with it being one of the largest of all the tree population within the UK. It would be devastating to wild animals and history if England had to fell all the ash trees.

Hence here we are now: Öskuhús was born.

Incorporating Ash in all we do, with proceeds going to research on how we maintain the trees we already have and to planting new trees.

And of course, producing ash-tastic products!

When Oddný started Öskuhús she knew she couldn´t do this alone.

She was embarking on a journey that up until meeting John Wright the one and only famous foraging legend she had been dismissed when saying that the ash tree was edible.

With hours of his help and several books and calls later she had all she needed!

It was then she realised that even though she could do it all with her food experience, she decided to partner up with small to medium makers. Find foodies as passionate as her and ask them to make recipes to the Icelandic flavour profiling. After all we buy Waitrose own and M&S Ranges. They tend to be made by someone else who is already producing that product. It is a brilliant way of supporting more than one business and we want to be transparent about that.

We do this because we are a small business and to achieve our goals of both making great food and drink as well as save the ash tree then we have to be realistic. The best way to achieve this is to work with incredible makers who are willing to make a special ash tree blend to our pallet and link up with as many tree organisations as possible!

We will as time goes by introduce you in depth to each partner but as it stands here are our incredible partners that help us make the dream come true!

John Wright: John is an author, River Cottage chief forager, TV presented, but mainly him and his family are the most beautiful people willing to put up with us and constantly teach us more and more!

Future Tree trust: We reached out to the future tree trust when we heard about the Living Ash Project and the research they do. Focusing their efforts to saving this incredible tree! Finding variants that are more tolerant and replanting those in hope to re-seed new ash trees for the ones we will loose. There are incredible organisations behind this such as Kew Gardens, Fera, Forest Research and many others all with the same goal. To rescue the ash tree, where possible.

Grasagarðurinn i Reykjavík: Ash dieback has not reached Iceland – It is the only country in the world not affected. As such we had to reach out to our old stomping ground where we learnt what we know today and they have been incredible. Supplying us with ash and opening up doors to organisations in Iceland. It is good to see the ash tree fight happening all around the world.

Bristol Botanicals: Supplying high grade botanicals in huge supply to hospitals, research centres around the world and direct to market. They were just brilliant when we kept coming with more questions.

Bad Hand Coffee: We have been working with Bad Hand Coffee since 2016 when we had Oskubox! These guys are as passionate as we are about coffee and doing what we can for our planet! Thanks guys for all you do.

Beaulie Chocolate Studio: Also been working with these incredible guys since 2016! You can’t find anyone more passionate about chocolate and flavours then this family award winning business!

Conkor Spirit & Bath Distillery: Both these companies gave us the confidence to go exploring in the early days when making ash tree alcohol. They continue to be on hand to taste, help and support. Takk so much!

The Guild of Fine Food: Such a large part of our journey. When being the first to market it is vital to ask questions and be open to feedback. These guys work with thousands of makers and brands and we are so grateful for the support along the way

Oliver Spendley & Reclaimed Design: These guys share our incredible passion of reusing trees – especially Ash and breathing life to a fallen or cut down tree. Using the old to tell a story! To show the importance of creativity and using that have a voice!

There are also individuals we could not have done this without. They are paving the way for a new way of supplying, teaching and reaching out the masses. These are Lee Morton, James Fowler, Drinks Maven, and so many more!

Takk and again Takk to everyone!

Merry Christmas on this rather odd time of all our lives.

We want to keep it simple and send you all a massive big hug and send you the biggest amount of hope there is that things can only get better.

You have got this!

Thank you to everyone that despite a world pandemic supports us, books us, orders bespoke creations and to the regulars of the ash tree coffee

Merry Christmas, Gleðileg jól, gud jol, feliz navidad and to every other culture and country! Big FAT hugs

We also shared a video on Instagram to home in the message that even though times are hard you have got this

#bighugs

Yes!

Indeed the ash tree is all edible. It is quite ash-tounding that this knowledge has been buried for so long within most countries. We can only assume it was something that Vikings knew about given the ash tree was the tree of life Yggdrasil.

We here at Öskuhús stumbled upon this one evening when researching how to make the clearest alcohol with Beech tree leaves. We were searching for ideas whilst enjoying a cold öl (beer) finding fun ideas on trees.

There it was. Ash tree otherwise known as Fraxinus in Latin, has been on the market in our neighbouring countries for more than 30 years, thus they may be considered as traditional herbal medicinal products according to the criteria of 2004/24/EC Directive.

Even better – it is related to the Olive tree as well!

After even further research and talking to various foraging friends we discovered that the Fraxinus plant has been accounted for its wide spectrum of biological activities including anti-inflammatory, neuroprotective, antioxidant, anticytotoxic, antiaging, antimicrobial, and antihypertensive.

We have read several technical reports and they all agree the following about the Ash tree: 

Given the ash is related the Olive tree it as for many plant-derived polyphenols, it has been largely assumed that EVOO-derived complex phenols such as lignans, flavonoids and secoiridoids 127-130 provide health benefits, primarily due to their antioxidant activity

Secoiridoids

From the point of view of isolation, these are the most exhaustively targeted compounds reported from this species: ligstroside and oleuropein

Oleuropein and its metabolite, hydroxytyrosol, have powerful antioxidant activity, which might be responsible for some of olive oil’s antioxidant, anti-inflammatory, and disease-fighting activities. Oleuropein is best known for its blood pressure-lowering effect

Oleuropein and Health. Oleuropein has several pharmacological properties, including antioxidant, anti-inflammatory, anti-atherogenic, antimicrobial, and antiviral, and for these reasons, it is commercially available as food supplement in Mediterranean countries

The level of potassium was measured to be 1.7% by Carnat

And there you have it. The ash tree is safe for consumption and has been for several years with Spain, Portugal and Belgium already selling it in medicinal format.

With Ash dieback not being harmful to humans at all!

As mentioned above – totally Ash-stounding!

I know I am bleating on… but even sheep lap it up! I am used to them just wanting to head butt me or run away, but show up with a branch of ash tree and et voila! They are like putty in my hand!

Goes to show that the animal instinct didn’t forget this natural delicacy! Go Ash-tree!